Do you want to get ahead of the competition?
So you’re a software programmer but not a marketing expert? That’s okay! If you want to increase the number of buyers you have for your software, you need to learn the most basic marketing tips for exposing your product and selling to the most people possible. Selling online is one of the most effective methods available, however there are easy ways to further increase your sales with the smallest of tweaks to your marketing efforts.
Many of you will be aware of Pay per Click campaigns. Essentially, this is a form of advertising where search engines (such as Google and Yahoo) will offer advertising space, which is placed close to the search results on their page. Although this can produce excellent results, be sure to set a limit on the amount of money that you’re prepared to spend on this to ensure it stays within your budget.
Create a good PAD and share, share, share
By creating a strong Portable Application Description file, you’ll make the process of submitting your software to a wide range of download sites and directories. Once you’re exposed to a number of these channels, figure out which of these bring you the most traffic and focus your efforts accordingly. You’ll find that you’re able to get back links and increase your link popularity by submitting your software in this format to download sites.
Search Engine Optimisation
This is the absolute key to good online marketing and you’ll want to ensure that your company maintains the highest rank possible. Make sure that you keep your website updated as much as possible adding new and relevant content on a frequent basis. Take the time to test the best key words for your software, familiarize yourself with your website analytics, and invest in improving the usability of your website.
Be heard and get your voice known
There are a vast number of online blogs and forums where users and potential customers discuss or ask questions about software and related issues. Interact with people and subscribe to these groups as you’ll be exposing your product to a wider audience who may be searching for information that you can easily direct them to. Direct advertising is often banned from these sites however simply being involved with them and being seen as an authority on questions that are being asked will help to increase awareness of your software product.
Pay by Results
Affiliates marketing is a very effective tool when marketing software and you’ll only have to pay your affiliates (the people promoting and selling your software on their own websites) if and when they get results. You’ll pay the affiliates a small commission each time they sell your product – an agreement known as Pay Per Sale. Make sure that you take the time to find the right Affiliates for your software – and always use an affiliate with specific experience in your type of product.
Software Marketing Success
The chances are you’ve spent years developing your software to reach its optimum potential so make sure you do it justice by marketing it as successfully and generating the maximum amount of sales. It’s also really good to research what other software programmers and how they are marketing themselves. For example, AxiosDev.com.au do a fantastic job with their branding and marketing.